Steingraeber officially recognised as one of the 'Brands of the Century'

24 February 2022
By Ellie Palmer
The award acknowledges Steingraeber's profile as 'the most historic, traditional and at the same time most innovative leading manufacturer of upright and grand pianos in Germany'

German piano manufacturer Steingraeber is now a member of the most prestigious class of German brands after being honoured by the triennial 'German Standards - Brands of the Century' compendium.

The jury involved in the process were won over in particular by the authenticity of Steingraeber's products: all Steingraeber upright and grand pianos are manufactured 100% in the festival city of Bayreuth. The piano maker's carbon fibre soundboard and transducer grand piano were also highlighted.

Fanny and Alban Schmidt-Steingraeber (pictured), the children of the company's current owners, commented, "We are extremely proud to be part of the German Brands of the Century. Such an award is confirmation to us that our approach of combining traditional piano manufacturing with the pursuit of innovation to create first-class, market-leading products is the right one."

They continued, "Our entire team produces the highest quality work day after day, putting their heart and soul into everything they do. It's wonderful to be able to accept this prestigious award here also on behalf of them."


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How does the selection process work?

The selection process for the 'Brands of the Century' uses strict criteria. The evaluation is carried out by an independent jury and is based on the assessment of carefully selected facts that demonstrate the degree of success of a particular brand.

At the end of the evaluation, a trademark journal is produced, which serves as a guarantee that the successfully selected brands have achieved a unique and exceptional position within a specific product category.

This entire selection process is carried out at no cost, in a proactive manner and with the utmost transparency.


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