Premier to acquire classical music specialists Albion Media


UK’s leading entertainment, arts & culture communications agency, Premier, has agreed to acquire Albion Media.

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'I’m thrilled that Albion Media is to become part of Premier. The new capabilities that this move will bring our clients is hugely exciting and I look forward to working with the senior team in broadening Premier’s client base and expertise across the classical music and arts sectors.' - Simon Millward, Director of Albion Media

 

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The announcement follows the recent appointment of art and culture specialist, Carû Sanders, as part of Premier’s strategy of widening the company’s expertise and client base across the entertainment, arts and culture industries.

The acquisition will broaden Premier’s expertise base and, in turn, utilising Premier’s extensive range of services, enable Albion Media’s team to grow its offering to the classical music and performing arts sectors.

Albion Media, founded and run by Simon Millward, is Europe’s leading communications agency specialising in classical music and performing arts. Clients range from artists, cultural organisations, recording companies and foundations and currently include Marin Alsop, Bournemouth Symphony Orchestra, Classical Opera, Lise Davidsen, Carl Davis, Joyce DiDonato, Genesis Foundation, Gramophone Awards, Leeds International Piano Competition, London Philharmonic Orchestra, Royal College of Music, Royal Liverpool Philharmonic Orchestra, Shanghai Symphony Orchestra and Wigmore Hall.

Premier has been the leading name in the creative communications industry for entertainment, arts and culture for over two decades. The company has expertise in PR, events, brand partnerships, social & digital and content creation across a myriad of genres including film, TV, home entertainment, theatre, dance, arts, gaming, personal representation and lifestyle & brands.

John Reiss, Executive Chairman of Premier said: 'Albion Media is the foremost name in classical music communications and is a perfect match with the team of experts here at Premier. We also welcome Albion’s wonderful roster of clients. This move is in line with our ongoing strategy of growth across the core business. This acquisition gives an opportunity to further develop our activity in arts and culture, and we look forward to welcoming the Albion team when they move into the Premier offices very soon.'