Ffrench's role will require him to broaden the appeal of classical music learning around the world
Pianist, producer and composer Alexis Ffrench has partnered up with ABRSM to become the exam board's first ever Artistic Director.
Signed exclusively to Sony Classical, Ffrench’s new collaboration with ABRSM will help broaden the appeal of classical music and reach out to learners following less formal progression paths.
ABRSM Chief Executive Chris Cobb says, “Our vision for the future of ABRSM is clear: to inspire as wide a range of learners as we can from around the world to experience the joy of music. We are passionate about the role music plays in our lives as individuals and in society at large.
“Alexis will help to bring to life our new Performance Grades, leading on masterclasses and concerts, demonstrating the impact that personality brings to performance. His influence on our repertoire will also be important as we seek to further extend the diversity of our syllabuses and the musical genres we support.”
Ffrench comments, "Musically speaking, my hope is to embrace a global network of learners and aspiring performers, and harness their creative potential for joyful music-making and artistic exploration to the fullest. It’s going to be quite a ride, and I can’t wait to start working with ABRSM’s Chief Executive, Chris Cobb, and his wonderful team in service of teachers and learners all over the world!”
Main image: ©Alex Lake
